Craft Brewing And Distilling News for July 30, 2012July 30, 2012
•Fort Collins, Colorado-based New Belgium Brewing Co. has unveiled plans for its forthcoming brewing facility in Asheville, North Carolina. Currently home to an old stockyard, the Asheville site will be demolished starting this November, with construction set to commence in January. The $100-million project will feature a “liquid center” tasting room, 200-barrel brewhouse, malt building, packaging hall and cellar space, as well as an offsite warehouse facility. Slated for completion in 2015, the new brewery will have a 700,000-barrel capacity, allowing New Belgium to significantly strengthen its East Coast distribution footprint. The producer of nine year-round brands—including Fat Tire Amber Ale, Sunshine Wheat, Ranger IPA and Shift Pale Lager, among others—New Belgium is the third-largest craft brewer in the U.S., with annual sales volume of more than 9 million (2.25-gallon) cases. Fellow western craft brewers Sierra Nevada and Oskar Blues are also building breweries in Asheville intended to help them expand in the East.
•21st Century Spirits—a Los Angeles-based spirits producer and importer—has launched a new expression under its Blue Ice handcrafted vodka range, Blue Ice G. Made from a blend of American grain, Blue Ice G is distilled five times and packaged in the brand’s signature “icicle bottle,” priced at $15 a 750-ml. Available nationwide, the new offering joins Blue Ice’s original potato-based vodka and its Blue Ice Organic Wheat vodka offshoot. The full Blue Ice range is produced by Distilled Resources in Rigby, Idaho. In addition to Blue Ice, 21st Century also handles the Gabriel Boudier gin, crème de cassis and raspberry liqueur labels, as well as Oro Azul Tequila.
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