Craft Brewing And Distilling News for August 2, 2012
August 2, 2012•Madison, North Carolina-based Piedmont Distillers has added a blackberry expression to its handcrafted Midnight Moon Fruit Inclusions moonshine range. Rolling out this month, Midnight Moon Blackberry is made with whole pieces of red and black berries and packaged in the brand’s signature moonshine jar. The 100-proof offering is available at retail, with a suggested price of $19.99 a 750-ml., and joins Midnight Moon’s existing portfolio of Apple Pie, Cherry, Strawberry, Blueberry and Cranberry expressions. In addition to its flavored moonshines, Piedmont Distillers also produces Junior Johnson’s Midnight Moon Original moonshine—named after the NASCAR hall of fame driver—and Catdaddy Spiced Moonshine. Piedmont’s distribution footprint currently covers 47 states and Washington, D.C.
•New Belgium Brewing has unveiled two new collaborative beers in its limited edition Lips of Faith series. Created in partnership with Southern California’s Alpine Beer Co., Super India Pale Ale (9% abv) is made with Amarillo, Columbus, Simcoe and Centennial hops—giving it a bitter, citrus taste profile—and balanced with pale, C-80 and carapils malts. The second offering, which was made in collaboration with musician G. Love, is Peach Porch Lounger (9.4% abv). Featuring a blend of peaches, hominy grits, molasses and lemon peel with pale and biscuit malts, Peach Porch Lounger is described as a bold, sweet beer with a dry finish. Both beers will be available this month in select markets.
•The Boston Beer Co. reported a 10% increase in net revenue to $147.5 million in its fiscal second quarter ended June 30. Net income was down by nearly 50%, however, to $14.4 million—due largely to the fact that last year’s second quarter profits were boosted by a $20.5 million gain from settlement proceeds. Depletions for the quarter were up 7%, due primarily to growth of the company’s Angry Orchard, Twisted Tea and Samuel Adams Seasonals brands. Core shipment volume was also up, increasing 7% from the second quarter of 2011 to 690,000 barrels. The company has predicted full year depletion growth of 8%-12%.
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