Campari’s U.S. Sales Surge 13% In First HalfAugust 3, 2012
Gruppo Campari got a significant boost from its U.S. business over the first half of the year, with sales in the market up 13.2% on an organic basis. The Milan-based company said its Campari America unit saw “positive momentum accelerate across all key brands,” including the Wild Turkey and Skyy franchises, Carolans, Espolón, Cabo Wabo and Campari. Wild Turkey’s core Bourbon as well as its American Honey offshoot drove U.S. growth, as did the Skyy Infusions flavor line and improving fortunes for the core Skyy brand.
The strong results in the U.S.—as well as a boost from Asian markets like Japan and China—helped offset what CEO Bob Kunze-Concewitz called a “very challenging environment” in Italy and South America. (Brazil, a key market for the Campari brand, has slowed in recent months, the company noted.) Globally, Gruppo Campari’s sales were up 3.2% organically to €618 million ($764m) over the first half.
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