Exclusive news and research on the wine, spirits and beer business

News Briefs for August 8, 2012

August 8, 2012

•Pernod Ricard USA is set to add a Navy Strength edition to its Plymouth gin brand as of September. Plymouth Navy Strength is 57% abv and will sell for around $34.99 a 750-ml. bottle. Pernod says it has an “amplified aroma” of botanicals while retaining the core Plymouth brand’s balance, and is geared toward “today’s more adventurous consumers and mixologists.” Pernod recently repacked Plymouth and increased pricing on the brand from $26 a bottle up closer to the $30 mark, positioning it above portfoliomate Beefeater 24.

•Sazerac’s Buffalo Trace Distillery will introduce a new small-batch rye whiskey in late August, Colonel E. H. Taylor Straight Rye. Selling for around $69.99 a 750-ml. bottle, the new Taylor rye is a 50%-abv mix of malted barley and rye, with no corn. It joins Old Fashioned Sour Mash Bourbon, Single Barrel Bourbon, Warehouse C Tornado Surviving Bourbon and Barrel Proof Bourbon in the Colonel E. H. Taylor line.

•Chef Ferran Adrià’s Michelin three-star restaurant elBulli, which closed last year, will be auctioning off its wine cellar, with Sotheby’s heading the sale. The Spanish restaurant had a 139-page wine list while in service, and it has been estimated that the cellar’s current total worth is in the high six figures, with as many as 10,000 bottles and 1,600 different wines. The most expensive bottle in elBulli’s collection is the 1999 Domaine de la Romanée-Conti Romanée Conti at €5,350 (approximately $6,600). Details about when the sale will take place and how many wines will be auctioned have yet to be announced.

•The Melting Pot chain of fondue restaurants has partnered with software company Maxx Menu to implement electronic tablet wine and cocktail menus at units in Darien, Connecticut; White Plains, New York; and Westwood, New Jersey. Through the use of customized Android tablets, Maxx Menu provides restaurant guests with an interactive menu experience, with each electronic device displaying photos and videos, detailed information about the drinks offered, and food pairing suggestions. All of the information provided on the tablets is uploaded by restaurant operators using the Maxx Menu software technology and can be edited and updated instantly. Maxx Menu claims that by implementing the tablet menu technology, The Melting Pot can increase its beverage alcohol sales by as much as 25%.

 

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