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Heineken Sets Bond-Inspired TV Spot, Packaging

August 10, 2012

As part of its partnership with the upcoming James Bond film “Skyfall,” Heineken USA is releasing a new Heineken TV spot and promo package inspired by the movie franchise. The TV ad, the latest installment in the brand’s “Legends” campaign, stars Bond actor Daniel Craig and will begin airing September 21. The limited edition Bond-themed packaging will be available on 12-, 18- and 24- packs of Heineken starting October 1. Each pack will feature printed codes, which consumers can use to enter for a chance to win a “Skyfall” movie ticket.

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