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Total Wine Details Its “Next Generation” Store Features

August 13, 2012

Total Wine & More has revealed details of a set of “next generation” features that will be included at each of its future locations. New features include in-store iPads—programmed to provide recommendations on food and wine pairings—and flat panel video screens that stream educational content on wine, beer and spirits. Also included in the concept are an updated education center and complimentary Wi-Fi, which will allow customers to compare prices instantly.

According to a Total Wine spokesperson, the “next generation” store model is now the standard for all new locations, and, over time, will also be introduced to the chain’s existing outposts. Total Wine’s Laguna Hills store in Southern California, opening this Thursday, will feature the concept, along with its recently launched Dallas, Texas, and Bellevue, Washington, locations. The retailer’s upcoming Tucson, Arizona, store—which opens later this month—is also part of the “next generation” concept.

“Today’s customers are seeking increased information from retailers about the products they see and like, and Total Wine’s new ‘next generation’ environment delivers on all of those fronts,” says Total Wine co-owner David Trone, adding that the initiative is part of the retailer’s new aim to become “technology leaders” in the industry. Offering a selection of more than 8,000 wines, 3,000 spirits and 2,500 beers, Total Wine & More currently operates 83 stores in 12 states and has outlined plans to enter New Mexico by the end of this year.


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