Craft Brewing and Distilling News for August 14, 2012
August 14, 2012•North Carolina’s Piedmont Distillers is enjoying impressive growth with its array of moonshine liquors. During the first six months of 2012, Madison-based Piedmont sold over 100,000 six-pack cases (the equivalent of 50,000 nine-liter cases). With growth accelerating as the products’ availability widens around the U.S., sales are on pace to surpass 250,000 six-pack cases by year-end—an increase of more than 200% over 2011. To accommodate this growth, the company recently opened a new distillery in its native Madison, North Carolina. Earlier this month, Piedmont added a 100-proof blackberry expression to its Midnight Moon Fruit Inclusions moonshine range. In addition to its flavored moonshines, Piedmont also produces Junior Johnson’s Midnight Moon Original moonshine—named after the NASCAR hall of fame driver, who brought his family recipe to the distiller in 2007—and Catdaddy Spiced Moonshine.
•Gatlinburg, Tennessee-based Ole Smoky Moonshine is launching its first ever national television ad campaign on the Discovery Channel. The ad spots will begin today, during reruns of season one of the channel’s “Moonshiners” programming and will continue into October to be featured during the show’s season two premiere. The commercials will also appear on “American Chopper” and during the network’s current “Shark Week” programming. Ole Smoky currently distributes to 40 states. Packaged in 750-ml. mason jars, Ole Smoky’s range of moonshine products includes Ole Smoky’s Original Moonshine, White Lightnin’, Moonshine Cherries and Apple Pie Moonshine, as well as the Peach and Blackberry Moonshine that are available in select markets.
•The Bronx Brewery is set to release its second offering, Bronx Rye Pale Ale, next week. Made with malted and flaked rye, as well as Chinook and Crystal hops, Bronx Rye Pale Ale is described as a bitter, bold rye beer, with pine and herbal notes. The new offering—which is initially limited to just 140 kegs—will debut with a tasting at Manhattan-based craft beer hall Randolph Beer before rolling out in select bars and restaurants throughout the New York City area. Located in the South Bronx, The Bronx Brewery was founded in 2011 with the launch of Bronx Pale Ale, its flagship label.
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