News Briefs for August 14, 2012August 14, 2012
•Deutsch Family Wine & Spirits is launching Adult Beverage Co.’s Adult Strawberry Milk in the U.S. market. A vodka-based RTD cocktail, the 40-proof offering is infused with strawberry and cream flavors and priced at $17.99 a 750-ml. Adult Strawberry Milk joins Adult Chocolate Milk and Adult Limeade in Adult Beverage Co.’s portfolio, which has been handled by Deutsch since last summer. Adult Chocolate Milk—the core expression in the lineup—sold 25,000 cases in the 12 months through March 2012, according to Deutsch. Adult Beverage Co. founders Tracy Reinhardt and Nikki Halbur have said that the company is targeting two line extension launches per year, with plans for an Adult Orange Cream and Adult Fruit Punch in the pipeline.
•Bill Foley won nearly unanimous shareholder support Monday for his pending acquisition of 80% of New Zealand Wine Co. The transaction, which still must be cleared by New Zealand regulatory authorities, would roughly double Foley’s New Zealand volume to around 650,000 cases and add the Grove Mill, Frog Haven and Sanctuary brands to his Kiwi portfolio, which already includes the Vavasour, Goldwater, Clifford Bay and Dashwood labels. Of Foley’s existing New Zealand brands, only Clifford Bay ($9.99), which does around 75,000 cases, has a substantial presence in the U.S. Grove Mill ($11.99), currently handled by Palm Bay, would bring another 25,000 cases of U.S. volume.
•Moët Hennessy USA is partnering with graffiti artist Futura (whose real name is Leonard McGurr) to create a limited edition bottle for its Hennessy VS Cognac expression. Each bottle will feature signature artwork by Futura and be individually numbered. The Hennessy VS limited edition bottle will be available at retailers nationwide beginning tomorrow for a suggested price of $32 a 750-ml.
•Crown Imports is hoping extend the reach of its West Coast-focused Pacifico beer brand with the label’s first national advertising campaign, currently underway across the print, outdoor, digital and social media segments. The New York Times reports that Pacifico’s new campaign has a 12-month budget of $5 million and is targeting males 21-34 with a message extolling the laid-back “State of Pacifico.” Crown Imports CMO Jim Sabia said the goal is to roughly double Pacifico’s volume to 10 million cases within 10 years. Currently, the brand sells more than 40% of its volume in California.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.