Craft Brewing And Distilling News for August 21, 2012August 21, 2012
•Cooperstown, New York-based Ommegang Brewery has unveiled new labeling and branding across its full craft beer portfolio. Created by design firm Duffy & Partners, the new branding identity features influences from Ommegang’s Belgian and American traditions. In addition to the updated labels, the rebranding will be extended to Ommegang tap handles, shippers, point-of-sale materials and other promotional items, as well as the brewery’s café, visitor’s center and delivery truck. Established in 1997, Ommegang’s portfolio includes its Belgian-Style Pale Ale, Witte Wheat Ale, Rare Vos Amber Ale, Hennepin Farmhouse Saison, Abbey Ale Dubbel Ale and Three Philosophers Quadrupel Ale, alongside a Historical Ales specialty range and limited edition offerings.
•Longmont, Colorado’s Left Hand Brewing Co. is bringing back its seasonal Oktoberfest Märzen lager in time for the fall. The 6.6%-abv beer begins brewing in the late spring and takes a full two months to finish. The Oktoberfest label, which features traditional German elements, was designed by agency Moxie Sozo as part of Left Hand’s recent packaging redesign. It will be available in all 25 states where Left Hand is distributed, priced around $8-$9 for a six-pack. The company’s selection of other seasonal brews includes Good Juju, Warrior IPA and Fade to Black Volumes 1-3.
•A key development committee in the Chicago City Council has approved a $628,000 tax concession to the owners of the proposed Broad Shoulders Brewery, allowing the owners to purchase equipment and start up operations soon at a site on the city’s south side, near the McCormick Place convention center. The lead investor is a commodities trader named Robert Lassandrello, who envisions the brewery as the centerpiece of an emerging entertainment district that will include nightclubs and hotels. Lassandrello’s son, Frank, who formerly worked at Goose Island Brewery Co. nearby, will manage Broad Shoulders, which will focus initially on lagers available on draft as well as a menu of light foods served in an adjacent tavern.
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Tagged : craft beer