News Briefs for August 30, 2012August 30, 2012
•Kobrand Corp. has inked a long-term marketing and sales agreement with Illva Saronno S.p.A. to represent Tia Maria coffee liqueur in the U.S. The deal was effective August 1. Tia Maria (acquired by Illva Saronno from Pernod Ricard in 2009) is generally priced around $25.99-$27.99 a 750-ml. bottle. It was previously handled by Bacardi USA. Purchase, New York-based Kobrand’s portfolio of spirits also includes Appleton Estate rum, Alizé Cognac and liqueur and Antica Sambuca liqueur among others.
•Heineken will launch two new beers—Amstel Wheat and Tecate Michelada—in the U.S. market next month. Amstel Wheat will roll out in bottles in the Northeast, Chicago and Minneapolis. This will be the Amstel brand’s first new product launch in the U.S. in over 10 years. Unlike Amstel Light, Amstel Wheat is a full-calorie brew, containing 135 calories per 12-ounce serving. Tecate Michelada will be available throughout the western and central regions of the U.S. Heineken USA also released Indio, a Mexican dark beer, in the U.S. in June as part of its move to decrease dependence on its European stable.
•Ruth’s Chris Steak House has opened two new international locations in Singapore and San Salvador, bringing the brand’s total number of units to 134. The 7,800-square-foot Singapore restaurant is located within the Marina Mandarin Singapore hotel and is owned by Hasmore Limited. The San Salvador Ruth’s Chris Steak House is located in the city’s World Trade Center building and is owned by Corporación Pirámide S.A. de C.V.
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