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Don St. Pierre, Jr. Appointed Chairman of China’s ASC, As Watkins Becomes New CEO

October 12, 2012

Don St. Pierre, Jr., who along with his father built ASC Fine Wines into the biggest player in China’s thriving imported wine market, is transitioning from his current CEO post to executive chairman of ASC’s board. John Watkins, a longtime marketing executive in China, is replacing St. Pierre as CEO. The changes are effective October 15.

Watkins was most recently president and CEO at GE AVIC Civil Avionics Systems Company, where he led the establishment of the 50-50 joint venture between GE and China Aviation Industry Corporation (AVIC). Prior to GE, Watkins held executive posts with Cummins, Inc. and Northwest Airlines in China. He also was ASC’s first home delivery customer and has known the St. Pierre family since the 1980s.

“I am very excited about this change, because John Watkins is someone whom my father and I have known and respected for many years,” said St. Pierre. “John is not only an outstanding businessman but he is a good person whose proven commitment to professionalism, integrity and hard work position him well for success in our industry.”

Don St. Pierre, Jr. and Don St. Pierre, Sr. founded ASC in 1996. Over the past decade, the company’s annual revenue has grown from less than $8 million to more than $200 million, while its employee headcount has jumped from less than 100 to more than 1,200. St. Pierre, Jr. assumed leadership of ASC in 2008, when his father retired.

As executive chairman of the board, St. Pierre, Jr. will remain heavily involved in the business, with a strong focus on strategic business development initiatives, including the domestic wine sector, the consumer direct business and further strengthening ASC’s long term relationship with its partners and suppliers.

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