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Pernod Ricard USA Records Double-Digit Growth In Q1

October 25, 2012

Pernod Ricard said today that its U.S. business enjoyed “strong momentum” in the three months through September, its fiscal first quarter, with organic net sales growing by double-digits. Jameson Irish whiskey (up 25%) continues to be Pernod’s main growth driver in the U.S., with The Glenlivet (+12%) and Perrier-Jouët Champagne (volumes up “significantly” ahead of the holiday season) also rising quickly.

Pernod also hailed the progress of Absolut and other key brands in the U.S. during the period. Absolut (+2.5%) has seen sales turn positive since January, and Malibu (+6%) is benefitting from numerous innovations, especially the rum-Tequila hybrid Malibu Red. Meanwhile, Beefeater gin, which has been flat at around 510,000 cases the past two years (and is down from 620,000 cases in 2004), is now posting “outstanding growth” in the U.S., Pernod says. The group’s Americas region saw an overall organic net sales increase of 7% to €579 million ($750m) in the first quarter.

Globally, Pernod’s sales were up 5% organically to €2.2 billion ($2.9b), as softness in Western Europe (-6%) was offset by sustained growth in Eastern Europe and other emerging markets. Martell Cognac led an 18% gain in China, and Pernod says Jacob’s Creek, Absolut and Perrier-Jouët are also now contributing significant progress in the market. India, Vietnam, Taiwan and duty free were also on the rise for Pernod in Q1, while other Asian markets like South Korea and Thailand remained “structurally challenging.”

 

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