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Sweet Reds, Moscato, Malbec, Rosé Driving Off-Premise Wine Growth

January 7, 2013

U.S. off-premise wine sales rose 4.4% to $13.3 billion in Nielsen channels during the 52-week period through December 8. The fastest-growing segments were “sweet red” wines (+62%), Moscato (+33%), Malbec (+17%) and premium rosé wines ($11.75 a 750-ml. on average). Domestic table wines were up 5.7% to $8 billion over the last 12 months, while imports were up 1.9% to $3.2 billion. Wines from New Zealand and Argentina continue to grow at double-digit rates.

The premium three-liter box segment (over $10 a box) has continued to perform well (+19%), and in general, premium table wines remain the driving force off-premise. The $9-$12 per bottle segment rose 13%, while all wines priced above $12 combined for a 7.3% increase. Meanwhile, the below $9 segment was tepid (+0.7%) over the past 12 months.


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