New Briefs for February 1, 2013February 1, 2013
•Moët Hennessy reported that operating profits for the full year in 2012 rose by 14% to €1.26 billion ($1.71b). Revenue was also up, increasing 11% organically to €4.14 billion ($5.67b). LVMH credited the positive performance to volume growth, improved product mix and price increases. Hennessy Cognac enjoyed solid growth, as did single malt whiskies Glenmorangie and Ardbeg, while the company’s Champagne unit saw a strong performance throughout the year in its rosé and prestige vintages.
•John Eason has been appointed chief operating officer, executive vice president at Serrallés USA, the U.S. arm of Puerto Rico’s Destilería Serrallés. Eason previously was Serrallés USA’s vice president, national sales manager. Since assuming that role in 2008, Serrallés’s DonQ rum brand has enjoyed consistent double-digit growth in the U.S. market.
•Glazer’s has named Heather Alper vice president, sales, reporting to executive vice president, sales and marketing Shawn Thurman. The appointment is effective February 18. Alper joined Glazer’s two years ago after working in sales and marketing management roles with such companies as Moët Hennessy, William Grant & Sons and Neiman Marcus. Alper is currently vice president, on-premise for Glazer’s Diageo-Moët Hennessy division in Texas.
•MillerCoors has rolled out its Redd’s Apple Ale to nationwide distribution beginning today. It will be available in six- and 12-packs of bottles, as well as 12-packs of cans and 16-ounce single serve cans. The launch will be supported by a national marketing campaign, which will include local spots in the Great Lakes and Southeast regions airing during Sunday’s Super Bowl. Redd’s (5% abv) was initially launched last summer to select test markets.
•Napa Valley’s Laird Family Estate has acquired Silverado Hill Winery for an undisclosed sum. Established in 1979 off Napa’s historic Silverado Trail, Silverado Hill comprises 25 acres of vineyards, a tasting room, bottling line and 117,000 gallons of stainless cooperage. From 2009-2011, the winery was being utilized by custom-crush companies including now-defunct Crushpad. Laird Family Estate—which owns over 2,000 acres of vineyards and a 2.6-million-gallon wine storage facility—also offers custom crush services at its flagship winery and Andretti Winery, both located in Napa.
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