Pernod Intros Breakfast-Inspired Liqueur Line, Mama Walker’sMarch 21, 2013
Pernod Ricard USA has unveiled Mama Walker’s, a new range of breakfast-inspired liqueurs. Featuring Maple Bacon, Blueberry Pancake and Glazed Donut flavors, the 35%-abv offerings are currently available in 50-ml., 750-ml. and 1-liter formats, priced at around $12.99 a 750-ml.
According to Pernod, Mama Walker’s is intended to tap several consumer trends, including a rising interest in comfort food, sweet and savory and retro-inspired flavors. The brand’s launch will be backed by point-of-sale materials, sampling events and digital outreach. Mama Walker’s joins Hiram Walker and Kahlúa in the core Pernod Ricard USA liqueurs stable.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.