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News Briefs for April 4, 2013

April 4, 2013

•Robert Furniss-Roe, president of Bacardi’s North America region, has been awarded the Samuel Bronfman Memorial Award by the UJA-Federation of New York’s Wine & Spirits Division. He will be honored at a reception to be held on June 20, 2013, at The Pierre in New York City, where he will be recognized for his achievements as a businessman and for his philanthropic work. Furniss-Roe has been with Bacardi for 25 years and has been the president of the company’s North American region since 2011.

•Beam Inc. has introduced Jim Beam Distiller’s Masterpiece, a limited edition extra-aged Kentucky Bourbon. Created to coincide with the start of Kentucky’s horse racing season, Distiller’s Masterpiece is finished in Pedro Ximénez Sherry casks and packaged in a wooden case. The 100-proof offering will be available solely at the Jim Beam American Stillhouse in Clermont, Kentucky, priced at $200 a bottle. Distiller’s Masterpiece debuts as Jim Beam’s most upscale offering to date, joining the brand’s Original, Honey, Red Stag, Black, Devil’s Cut and Jacob’s Ghost expressions.

•Phillips Distilling has unveiled a new marketing campaign behind its UV vodka brand, entitled “be UV.” Created by Minneapolis-based ad agency Periscope, the campaign launches with a new website—including a vibrant color palette, “brightly filtered” photos of real UV fans and an interactive photo sharing tool—as well as print and online advertising, sponsored events and newly designed social media. UV’s portfolio includes 17 vodka products (all priced around $12.99 a 750-ml.), including the recently released Candy Bar. The company recently told Shanken News Daily that it expects the brand to reach the 2-million-case mark this year on the continued growth of its dessert-flavored extensions.

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