TTB OKs Voluntary Use Of Serving Facts Label Statements On Beverage Alcohol

The Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued a ruling that allows beverage alcohol marketers to include “serving facts” statement on their products’ labels, similar to those used on food and non-alcoholic beverage products. The statements will include the serving size, the number of servings per container, the number of calories and the number of grams of carbohydrates, protein and fat per serving. Additionally, they may include information about the alcohol content of the product. Under the terms of the TTB ruling, the use of serving facts statements will be voluntary. While the TTB has proposed making such label statements mandatory, no ruling has been made yet on that proposal. Diageo, for one, has long been a proponent of serving fact labeling. Diageo North America executive vice president Guy Smith told Shanken News Daily in February that the government had been resistant on the issue, “but they now seem to be taking a more open view toward alcohol facts labeling, and that’s a good thing.”

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