Maker’s Mark Reportedly Explores Barrel-Rinsing Technique To Boost SupplyJune 3, 2013
Four months after consumer outcry nixed Maker’s Mark’s plan to gain additional supply by reducing its alcohol strength, Beam-owned Maker’s is reportedly considering employing a “state of the art rinse process” that could help it extract more Bourbon from each barrel.
The Louisville Courier-Journal reports that the move would be part of an $8.2 million project to upgrade Maker’s Mark’s distillery, which is in the midst of a long-term expansion project to boost output. That push is also expected to include a new 50,000-barrel aging warehouse.
Beam, which didn’t immediately comment when contacted this morning, already uses a technique on its Jim Beam Devil’s Cut whiskey that involves extracting liquid trapped in aging barrels’ wood after they’re emptied. Maker’s Mark’s U.S. depletions rose 13% to 1.17 million cases last year, amid an ongoing boom for the Bourbon category, which has led it and other producers like Buffalo Trace to warn of tightening supply.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.
Tagged : Beam Inc, Bourbon, Maker's Mark, whiskey
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