News Briefs for June 7, 2013June 7, 2013
•Accolade Wines North America is launching Banrock Station premixed Bellini cocktails to the U.S. market. Rolling out across the country this summer, the premixed cocktails (5.5% abv) are available in two flavors—Sparkling Strawberry Cocktail and Sparkling Peach Cocktail—in four-packs of 250-ml. cans ($9.99) and single 250-ml. cans ($2.99). They will initially only be available in 13 states, but are slated to hit nationwide distribution by the end of the summer.
•Singer Nicki Minaj is entering the drinks industry as part-owner of a new venture called Myx Fusions. Minaj will be the face of the premixed Moscato cocktail line as it’s launched across the U.S., backed by a fully integrated marketing campaign that includes print, radio and television and as well as social media. The Myx brand comes in single-serve 6.3-ounce screw cap bottles, offered in three flavors: Original Moscato, Coconut & Moscato and Peach & Moscato ($4 a bottle). They are currently distributed in New York, New Jersey, Los Angeles and Las Vegas, and will soon launch across eight other states. Other partners in the Myx Fusions venture are CEO Peter Reaske, former global commercial director of Foster’s Brewing, and CMO Mona Scott Young, founder of Monami Entertainment.
•International Beverage’s AnCnoc single malt Scotch brand has unveiled the latest entry in its limited edition Peter Arkle series, “Bricks.” Inspired by the brick walls of AnCnoc’s Knockdhu Distillery, Bricks is characterized by honey and lemon flavors, as well as notes of citrus, sherry and dark chocolate. The new offering will launch at specialty retail outlets starting next month. Just 1,000 cases will be available globally. Bricks marks the third expression in the Arkle range, which features labels illustrated by artist Peter Arkle. A subsidiary of ThaiBev, International Beverage also owns the Old Pulteney, Speyburn and Balblair single malt brands.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.