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Johnnie Walker Partners With Alfred Dunhill On Luxury Entry

June 19, 2013

Johnnie Walker Scotch whisky has partnered with British luxury goods player Alfred Dunhill on a new limited edition range that has three products.

Available at select retail outlets globally, the Johnnie Walker Blue Label Limited Edition Collection includes a Limited Edition Giftpack that features a map-inspired bottle designed by Alfred Dunhill.

Also in the range is a Travel Retail Exclusive Giftpack, which features a crafted 1-liter bottle designed by Dunhill and decorated with copper finishing.

At the collection’s highest end, a Limited Edition Travelers’ Trunk features a vintage-inspired trunk packed with a limited edition bottle, crystal glasses, a whisky funnel, ice tongs and a Dunhill flask. Only 500 Travelers’ Trunks will be available globally.

The Alfred Dunhill partnership follows a long line of luxury tie-ups for Johnnie Walker, including the brand’s recent union with the Porsche Design Studio.

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