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News Briefs for July 31, 2013

July 31, 2013

Palm Bay International is expanding the 901 Tequila brand in North America with the addition of Reposado and Anejo entries. The new 901 Reposado is aged for a minimum of 8 months and priced at $45 a bottle, while 901 Anejo is aged for at least 18 months and priced at $50. The pair, which join 901’s original Silver expression, are hitting New York, New Jersey, Florida, California, Pennsylvania, Massachusetts and Illinois this month, before rolling out nationwide in the fall. Co-founded by Kevin Ruder and music artist Justin Timberlake, 901 is a 100%-agave Tequila range produced by Mexico’s Destileria Santa Lucia.

•Classic Imports has added Brenne Estate Cask single malt whisky to its U.S. portfolio. Produced in France’s Cognac region, Brenne Estate Cask is twice distilled and aged in French Limousin oak barrels and ex-Cognac casks before being bottled in single barrel releases. The 40%-abv expression, which first launched in the U.S. last year, is priced at around $60 a 750-ml. A regional distributor and nationwide importer, Classic Imports is a division of Massachusetts-based Martignetti Companies.

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