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Craft Brewing And Distilling News for August 12, 2013

August 12, 2013

•Atlanta’s SweetWater Brewing has introduced a new Belgian Strong Pale Ale-style beer, The Price is Wrong, to its Dank Tank Series. It will be rolling out in 22-ounce bombers and on draft across the Southeast beginning this week. The Price is Wrong was brewed with Maris Otter, Pilsner, 2-row and wheat malts, as well as Nugget, Centennial and Simcoe hops, and then dry-hopped using Simcoe and Amarillo hops. It joins Some Strange, 16 So Fine, The Gimp, Danktoberfest, Fresh Sticky Nugs and Ghoulash in the Dank Tank series. SweetWater’s brews are currently available in Florida, Georgia, South Carolina, North Carolina, Tennessee and Alabama.

•The Richland Distilling Co. is expanding distribution of its Richland rum in the state of Tennessee. Through a new partnership with Ajax Distributing, Richland will move into the northwest region of the state and will be introduced into the Clarksville and Paris areas. In July, the brand entered into an agreement with Carter Distributing Co.’s wine and spirits division, Premium Brands, to roll out the brand across southeastern Tennessee. The rum (generally priced around $52-$55) is produced in Richland, Georgia, and also has a presence across its home state as well as Tennessee. Richland Distilling expects to produce approximately 4,000 cases of its eponymous rum this year.

•Gorham, Maine-based Sebago Brewing Co. has released its new fall seasonal, Bonfire Rye. The brew appeared first at Sebago’s four brewpubs in Portland, Kennebunk, Gorham and Scarborough, then in stores, bars and restaurants across the company’s Northeast footprint. The launch of Bonfire Rye coincides with the rollout of Sebago’s new logo and packaging, which is appearing on shelves throughout the Northeast now. Sebago’s portfolio includes a line of year-round craft beers, seasonal beers and the Single Batch series.

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