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Beam Intros Cider-Infused Red Stag

August 15, 2013

Beam Inc. is expanding its Red Stag flavored Bourbon franchise with the launch of Red Stag Hardcore Cider. An 80-proof whiskey infused with the flavors of apple cider, the latest entry is currently rolling out nationwide, priced at $17.99 a 750-ml. Combining cider and Bourbon—two of the hotter areas of the drinks market—Beam says the newest Red Stag flavor is well-positioned to bring new consumers into the whiskey category.

Hardcore Cider marks Red Stag’s fourth flavor, joining the Jim Beam offshoot’s existing Black Cherry, Honey Tea and Spiced Cinnamon expressions. First launched in 2009, Red Stag started strong and has roughly doubled over the past two years, depleting 360,000 cases on 54% growth in 2012, according to Impact Databank.

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