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Craft Brewing And Distilling News for August 29, 2013

August 29, 2013

New Belgium Brewing is giving its lineup of beers a new look. The portfolio-wide packaging refresh was created by San Francisco-based Hatch Design and features images by artist Leah Giberson. The update “re-imagines New Belgium’s iconic and playful watercolor imagery from the past 22 years through a modern lens,” bringing together themes on past labels—which were hand-painted by founder Kim Jordan’s neighbor, Ann Fitch—in a more contemporary way. The first market to receive bottles with the new look will be Ohio, as New Belgium enters the state for the first time this December. The rest of the states in the brewer’s distribution footprint will begin seeing the updated bottles in January 2014.

•Hood River, Oregon’s Full Sail Brewing has launched its Oktoberfest fall seasonal to the Limited Lager Series. It will be available in limited quantities in six-packs and kegs through September. A Full Sail classic that was originally produced back in the 1990s, Oktoberfest is brewed in the traditional Bavarian style, featuring two-row Pale, Vienna, Caramel and imported roasted Munich malts and slightly hopped with imported Czech Saaz and Yakima Sterling hops. It’s the seventh recipe to be added to the Limited Lager Series, which also includes Pale Bock, Vienna Lager and Bohemian Pilsner, among others. The next beer to be released is Black Bock, which will roll out in six-packs and on draft in time for the holiday season.

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