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News Briefs for September 24, 2013

September 24, 2013

Pernod Ricard USA is extending its Deadbolt wine brand with the launch of White Winemakers Blend. It will hit nationwide distribution this month, priced at $15.99 a 750-ml. Featuring Chardonnay and Chenin Blanc, the new wine is designed to attract a larger consumer base to the brand, especially female consumers. Shanken News Daily reported on Pernod’s launch of the Deadbolt brand—its first California still wine—last fall, with the release of Red Winemakers Blend, a mix of Cabernet Sauvignon, Merlot, Zinfandel, Petite Sirah and Syrah, among others. Deadbolt was developed by Pernod’s global wine division, Premium Wine Brands.

•Beam is adding four new varietals to the Skinnygirl wine brand. The line will now offer Chardonnay, Pinot Grigio (both $11.99 a 750-ml.) and Cabernet Sauvignon ($13.99), as well as Prosecco, which will be a limited time seasonal offering priced at $19.99 a 750-ml. Touting 100 calories per 5-ounce serving, the new offerings hit shelves this month. They join Moscato, California Red, California White and California Rosé in the brand’s lineup of wines. Skinnygirl wines hit 105,000 cases in 2012 (its first year on the market), according to Impact Databank. With the addition of the four new wines, the total brand range is up to 20 products, including Skinnygirl Cocktails, vodka and ready-to-serve cocktails.

•Crimson Wine Group has named Mary Jo Dale to the newly created role of senior vice president of marketing and consumer sales. Most recently chief consumer direct officer at KLH Consulting, Dale has also served in key consumer sales and marketing positions at Vincraft, Sequoia Grove Winery and St. Francis Winery & Vineyards. Her experience also includes time as svp, marketing at Gateway, Inc., and vp, consumer marketing at AT&T Wireless.

•Portugal’s Esporão Wines has released new packaging for its Monte Velho brand. Making its debut across Monte Velho’s 2012 vintage, the updated look includes a lighter, more environmentally-friendly bottle, an emphasis on the wine’s Alentejo origin and a label design more consistent with the rest of the Esporão portfolio. The range, which is priced at $9.99 a 750-ml., includes Monte Velho White, which is a blend of Antão Vaz, Roupeiro and Perrum, and Monte Velho Red, a blend of Aragonês, Trincadeira, Touriga Nacional and Syrah. Esporão’s wines are handled stateside by Aidil Wines in the East and Vinum Importing in the West.

•Author E.L. James has debuted a line of wines inspired by her best-selling book series, Fifty Shades of Grey. The Fifty Shades of Grey wine collection includes Red Satin, a blend of Petite Sirah and Syrah, and White Silk, a blend of Gewurztraminer and Sauvignon Blanc. The wines are priced at $17.99 a 750-ml. bottle and feature the tagline “You Are Mine.” They are available now at the brand’s website and will launch at Albertsons, Wine.com and other retailers nationwide beginning next month. The wines are personally blended by James, along with winemakers from California’s North Coast appellation.

•Republic National Distributing Company (RNDC) has promoted Taylor Sommer to executive vice president of RNDC South Texas. A 13-year RNDC veteran, Sommer was formerly vice president of spirits for South Texas. Concurrently the distributor has named Mike Young executive vice president of sales for RNDC Texas. Young, who came to RNDC from Beam in 2011, was previously vice president of marketing, RNDC.

•The Stag’s Leap District Winegrowers Association (SLDW) is set to launch a limited edition Appellation Collection next month. Featuring bottles of 2009 Stag’s Leap Cabernet Sauvignon from 18 different SLDW-member wineries, the set will include entries from Terlato Family Vineyards, Stag’s Leap Winery, Shafer Vineyards, Clos Du Val and Chimney Rock Winery, among others. Only 150 cases of the 2009 Appellation Collection will be available for purchase online from October 15 through December 15, priced at $1,599 each.

•Missouri Beverage (MoBev)—the Missouri wholesaler in which Wirtz Beverage and McLane recently teamed to take a stake—has added two new executives to its leadership team. Derek Holmes has been named vice president, sales, while John Cissell has been appointed director of integration. Previously Wirtz Beverage Illinois’s general market off-premise sales director, Holmes will oversee MoBev’s sales team looking ahead. Cissell, a MoBev veteran, will be tasked with integrating best practices from Wirtz and McLane within the MoBev organization. MoBev president Bill Reichhardt said upcoming initiatives for the company, which welcomed Wirtz and McLane as partners in April, will include continuing to enhance its staff and making investments in infrastructure.

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