News Briefs for October 1, 2013October 1, 2013
•Campari America’s Cabo Wabo Tequila brand has expanded its range with Cabo Diablo, a new coffee liqueur. Featuring a color-changing label, the 35%-abv offering is made with a blend of Cabo Wabo Blanco Tequila and Arabica coffee liqueur. Cabo Diablo will be available this fall across New York, New Jersey, Connecticut, Massachusetts and Wisconsin, priced at $22.99 a 750-ml. The coffee liqueur joins Blanco, Reposado, Añejo and Uno entries in Cabo Wabo’s 100%-agave portfolio.
•Pernod Ricard has unveiled new packaging for its Paddy Irish whiskey brand, and is extending it with two flavors, a honey offering to be known as Bee Sting, and spiced apple-flavored Devil’s Apple. Paddy’s new flavors are launching in the U.S. this month, backed by a millennial-targeted marketing campaign titled “Sleep when you’re 30.” Paddy, which retails down the pricing ladder from Irish whiskey stablemate Jameson, is the fourth-largest Irish whiskey brand globally, at more than 200,000 cases, but currently has only a small presence in the U.S. Meanwhile, Pernod’s Seagram’s gin has added Red Berry Twisted, a gin infused with raspberry and strawberry flavors and aimed at the at-home cocktail occasion. At 35%-abv Red Berry Twisted comes in 375-ml., 750-ml. and 1.75-liter formats, priced at $11.99 a 750-ml. According to Impact Databank, Seagram’s gin was flat at 2.5 million cases in the U.S. last year, down from 3 million cases in 2008.
•San Francisco-based Anchor Distilling has released Berry Bros. & Rudd’s Blue Hanger blended malt whiskey in the U.S. for the first time. Now in its seventh limited release, Blue Hanger’s current edition is comprised of one hogshead of Bruichladdich 1992, one butt of Bunnahabhain 1990, four hogsheads of Miltonduff 1997 and two hogsheads of Bunnahabhain Moine (peated) 2006. Blue Hanger 7th Limited Release will be offered exclusively in the U.S., with a total of 3,088 bottles available, priced at $99.99 each. In addition to Blue Hanger, Anchor also handles Berry Bros. & Rudd’s Glenrothes single malt, No. 3 gin, The King’s Ginger liqueur, Pink Pigeon rum and Penny Blue XO rum in the U.S. market.
•Former Sidney Frank Importing executives Rick and Sarah Zeiler have launched a new shot brand, Coldcock American Herbal Whiskey. A Bourbon infused with herbs including green tea, hibiscus, eucalyptus, cinnamon and ginger, Coldcock is 70-proof and retails at $19.99 a 750-ml. Already present in California, Georgia and Indiana, the new brand is launching in New York, South Carolina, Tennessee and Nebraska today, and will soon hit New Jersey, Arizona, Nevada, Colorado, Illinois and Texas. With a target of 60% on-premise sales to 40% off-premise, the Zeilers expect to sell 10,000-12,000 six-pack cases in Coldcock’s first year on the market, and are ahead of that pace in the early going. Rick Zeiler was previously Sidney Frank’s director of strategic marketing, while Sarah Zeiler oversaw public relations and events strategy.
•William Grant & Sons has reported a 1.4% increase in sales to £1.06 billion ($1.7b) for 2012. Operating profit dipped 1.2% to £124 million ($201m), with the decline attributed to investments in infrastructure, including Grant’s new Tullamore D.E.W. distillery in Ireland, expected to be completed in fall 2014 on an investment of approximately $47 million. Among William Grant’s key brands, blended Scotches Grant’s and Clan MacGregor were down 10.3% and 4.9% globally last year, to 4.5 million cases and 1.1 million cases, respectively, according to Impact Databank. Single malts Glenfiddich and Balvenie were up 0.8% to 1 million cases and 6.4% to 215,000 cases respectively.
•Beam Inc. is extending the John DeKuyper & Sons Crave chocolate liqueurs range with the launch of Crave Chocolate Truffle. The new flavor is available nationwide with a suggested retail price of $17.99 a 750-ml. bottle. Chocolate Truffle (15% abv) joins Chocolate Mint, Chocolate Cherry and Chocolate Chili in the Crave range of flavors. DeKuyper’s existing portfolio includes close to 60 different flavors of cordials, liqueurs, crèmes, brandies and schnapps.
•BevMo has announced three appointments to executive leadership positions. The company has named Bob Paulinski as senior vice president of wine, Tom Smallhorn as vice president of exclusive product and brand development and Mike Allen as regional vice president of stores for Northern California, Arizona and Washington. Paulinski was most recently category director for wine, spirits and beer for Winn-Dixie Stores. Smallhorn’s most recent position was vice president of marketing at Treasury Wine Estates. Allen, meanwhile, joins BevMo from Grocery Outlet Stores, where he was director of sales and merchandising, and also held positions at Safeway and Cost Plus World Market.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.