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Craft Brewing and Distilling News for October 4, 2013

October 4, 2013

•Small-batch Tequila marketer Suerte has acquired Tequilera Simbolo, the Jalisco, Mexico distillery where the brand is produced. Financial terms weren’t disclosed. The 15,000-acre facility located on 8.25 acres in the highlands of rural Atotonilco El Alto was purchased by Suerte founders Laurence Spiewak and Lance Sokol from the family of Suerte master distiller Pedro Hernandez Barba. Barba retains his ownership stake in Suerte and his position as master distiller. Suerte, launched last year and now distributed in the Rocky Mountain region, California, and the New York Metro area, includes single-estate, double-distilled Blanco, Reposado and Añejo Tequilas.

•Downington, Pennsylvania-based Victory Brewing has launched a new label, DirtWolf Double IPA. The 8.7%-abv offering, which marks the brewer’s first foray into the four-pack segment, is made with American-grown, whole flower Citra, Chinook, Simcoe and Mosaic hops and imported two-row German malts. Priced at $9.99 a four-pack, DirtWolf will be available at gourmet grocery stores and select retail shops, as well as craft beer bars, across Victory’s 30-state distribution footprint. Victory says it plans to increase production and offer a greater variety of styles moving forward. DirtWolf joins 13 other entries in Victory Brewing’s existing year-round portfolio.

Sierra Nevada Brewing has announced that its new “Torpedo Room” venue in Berkeley, California, is slated to open in early November. Named after the brewer’s dry-hopping device, the Hop Torpedo, the new space can hold up to 45 people for educational tastings of unique and limited Sierra Nevada beers, as well as occasional events “dedicated to beer science.” The Torpedo Room will have 16 taps and will serve draft beer in taster flights (light snacks will be available with the flights, but there won’t be a full food menu). Guests will also be able to fill growlers to go, as well as purchase six-packs, cases and individual specialty bottles.

•Boulder Beer Co. will release a new year-round beer, Shake Chocolate Porter, this month. The beer will be available across Boulder Beer’s distribution footprint in 22-ounce bottles, six-packs of 12-ounce bottles and on draft. Shake Chocolate Porter (5.9% abv) blends five different grains, including Chocolate Wheat, with cocoa nibs. The release marks the first time in over four years that the company has launched a year-round beer. Founded in 1979, Boulder Brewing produces seven other core beers—including Hazed & Infused, Mojo, Sweaty Betty, Flashback, Buffalo Gold, Singletrack and Planet Porter—and six rotating seasonals, as well as periodic releases of limited-edition, small-batch brews.

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