Belvedere Kicking Off New Ad Campaign With TV Spots TonightOctober 21, 2013
Moët Hennessy has unveiled what it calls the largest ad campaign in Belvedere Vodka’s history, kicking it off with two TV spots debuting tonight on nine cable channels, including TBS, ESPN and Spike TV, among others. The campaign, which was developed in conjunction with BBDO, highlights Belvedere’s heritage and the 100-year-old Polish distillery in which the upscale vodka is produced. The TV ads will be followed by a global campaign for 2014 that features bespoke print executions and an extensive artist partnership. Belvedere grew by 2.3% in to 445,000 cases in the U.S. market last year, according to Impact Databank.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.