Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for November 12, 2013

November 12, 2013

•Fort Collins, Colorado-based Odell Brewing says it will enter Texas next March, its first new market in more than two years. Ben E. Keith will distribute Odell’s brews statewide, beginning with a draft launch and following with packaged products in April. Odell plans to bring its Odell IPA and 90 Shilling beers to the Lone Star State, as well as seasonal and limited release offerings. A series of launch events will be held in Austin, San Antonio, Houston, and Dallas. Odell says the expansion into Texas was enabled by its recently completed brewery investment, which included a new brewhouse and additional fermentation vessels.

Craft Brew Alliance’s Redhook Brewery has renewed its endorsement deal with sportscaster Dan Patrick through March 2015. Redhook initially partnered with Patrick to launch a collaborative brew, Audible Ale, at this past February’s Super Bowl XLVII in New Orleans. The new endorsement agreement offers Redhook exposure on The Dan Patrick Show through two more Super Bowls, two college football bowl seasons, and two March Madness seasons.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :