Exclusive news and research on the wine, spirits and beer business

News Briefs for November 20, 2013

November 20, 2013

•Diageo Chateau & Estate’s (DC&E) Chalone Vineyard has resurrected its Gavilan wine brand with the first releases under the label in more than a decade. Gavilan Pinot Noir ($24 a 750-ml.) and Chardonnay ($20) are now rolling out across the country, both on- and off-premise. Both 2012 vintage wines, Gavilan’s new entries are sourced entirely from the Chalone AVA. The brand takes its name from Chalone’s location in the Gavilan Mountains, which run along the eastern border of Monterey County. Diageo acquired Chalone in December 2004.

Heaven Hill Distilleries has officially opened its Evan Williams Bourbon Experience tourism center in Louisville, Kentucky’s historic Whiskey Row district. The $10.5-million facility, which features an artisanal, copper pot still distillery, marks the eighth stop on the Kentucky Bourbon Trail tour, and the first stop in Louisville. During guided tours of the Evan Williams Bourbon Experience, guests are able to explore the brand’s history, learn about Evan Williams’s current Bernheim Distillery and visit two tasting rooms. The center is expected to attract upwards of 110,000 visitors in its first year, according to Heaven Hill.

•Asheville, North Carolina-based Biltmore Estate Wine Co. has re-launched its Pas de Deux sparkling wine as a standalone, Millennial-targeted brand. First launched in 2004, the sec-style, 100% Muscat sparkler has also received a packaging update, featuring a new label, enhanced foil treatments and an emphasis on the Pas de Deux brand name. The revamped offering is currently available across Biltmore’s 30-state footprint and online, retailing at around $18.99 a 750-ml. Biltmore, which produces around 170,000 cases of wine annually, sources fruit from its own 94-acre vineyard, as well as from growing partners in North Carolina and California.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :