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Craft Brewing and Distilling News for November 26, 2013

November 26, 2013

New Belgium Brewing has unveiled its latest year-round entry, Snapshot Wheat. Slated to rollout in February, Snapshot Wheat is an unfiltered wheat beer made with both wheat and pale malt, resulting in a combination of tart, citrus and sweet malt flavors. The new offering will be available in 12-ounce bottles and cans, 22-ounce bottles and on draft throughout New Belgium’s full distribution footprint. Snapshot Wheat joins New Belgium’s nine existing year-round entries, which include the company’s Rampant Imperial IPA, Fat Tire Amber Ale and Ranger IPA, among others. Colorado-based New Belgium, which is set to enter Ohio in December, currently distributes to around 35 states.

•Kalamazoo, Michigan-based Bell’s Brewery is set to enter the New York City market this February, via a new partnership with Union Beer Distributors. Union, which is a division of the Sheehan Group, will handle Bell’s Two Hearted Ale, Amber, Kalamazoo Stout, Midwestern Pale Ale, Porter, Oarsman Ale and seasonal lineup in the city and throughout Long Island. The move follows the craft brewer’s successful entry into western and upstate New York earlier this year, which marked Bell’s first new-market expansion in nearly five years. The seventh-largest craft brewer in the U.S., Bell’s is expected to surpass 250,000 barrels in volume this year.

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