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News Briefs for December 9, 2013

December 9, 2013

•Rémy Cointreau’s Rémy Martin V has tapped The Brooklyn Brothers to serve as its creative partner and develop an upcoming marketing campaign. Launched in the U.S. in 2010, Rémy Martin V ($40) marked Rémy Martin’s first clear spirit, made with French eaux-de-vie and distilled in a traditional copper pot still. The expression, which has enjoyed a strong response among urban millennial consumers, has managed to exceed expectations, brand director Nicolas Heriard Dubreuil confirmed to SND earlier this year.

•Walsh Whiskey Distillery’s The Irishman this month will release its limited 2013 Cask Strength expression—the first since Italian drinks firm Illva Saronno bought a 50% stake in the distillery earlier this year. Available globally, the whiskey will retail at $250 a bottle and is limited to 2,160 bottles worldwide. American Oak Bourbon casks are used for the triple-distilled whiskey, and it’s bottled straight out of the barrel at natural strength, non-chill filtered and non-colored. This year’s expression is 54% alcohol-by-volume. Following the agreement with Illva Saronno, Walsh will build a new distillery with an annual capacity of 400,000 cases that is expected to be operational by 2016.

•Republic National Distributing Company (RNDC) has named Don Wolz to succeed the retiring Vertner Smith at the helm of RNDC Kentucky, effective January 5, 2014. Wolz, who is currently executive vice president of sales for RNDC Kentucky, will be promoted to executive vice president of RNDC Kentucky and assume responsibility for sales and operations. Smith, whose retirement was announced last month, has served as president and CEO of RNDC Kentucky since 2007.

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