Craft Brewing and Distilling News for December 13, 2013
December 13, 2013•Wisconsin-based Stevens Point Brewery has announced plans to invest $1.5 million in brewery upgrades. The project—which will include electrical and cooling system improvements, three new unitanks and an upgraded bottle filler, among other changes—marks the brewer’s fifth expansion since 2010. Earlier this year, Stevens Point completed a $2 million expansion project, bringing production to its current annual capacity of 150,000 barrels. Stevens Point, which produces both the Point beer and Ciderboys hard cider brands, has a distribution footprint of 22 states.
•Arizona’s SanTan Brewing Company has hired former Oskar Blues national sales director Wendy Weathers to undertake the brewery’s expansion to markets in the Southwest as national business development manager. SanTan will focus on expanding their core brands—Devil’s Ale, HopShock IPA and GABF award-winning seasonal, Mr. Pineapple Wheat—to markets such as California, Nevada, New Mexico, Colorado and Texas. Weathers will be tasked with creating a marketing and business plan specific to each territory as well as educating consumers about SanTan’s story. The brewery also recently opened a new 35,000-square-foot production facility in Arizona.
•Lewiston, Maine-based Baxter Brewing Company is entering the New Hampshire market beginning next month. Claiming to be New England’s first all-cans craft brewery, Baxter is ready to expand its operations following recent construction at the brewery that increased capacity by more than 400% to 33,000 barrels a year. Bayside Distributing and Amoskeag Beverages of New Hampshire will distribute Baxter’s three year-round varieties along with the brewery’s three seasonal offerings to retailers, restaurants and bars throughout the state. The year-round varieties include Pamola Xtra Pale Ale, Amber Road amber ale and the flagship Stowaway IPA. Phantom Punch Winter Stout will be the first seasonal beer to arrive in New Hampshire.
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