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EXCLUSIVE: Terlato Adds Riazul Tequila To Growing Spirits Stable

January 7, 2014

Terlato Wines has added super-premium Tequila brand Riazul to its Artisan Spirits portfolio. Under the new, long-term partnership, Terlato will import and market Riazul’s Plata ($45), Reposado ($55) and Añejo ($65) expressions in select U.S. markets, effective early this year. Terlato, which plans to take the Tequila brand national over the next two years, tells SND it will import 20,000 nine-liter cases of Riazul for the first year.

Launched in 2008 by founder Inaki Orozco, Riazul is a 100%-agave range sourced from the highlands of Jalisco, Mexico. The brand’s Plata is a silver, unaged offering, while its Reposado is aged for nine months in French and American oak. Riazul’s Añejo, meanwhile, is matured for two years in French Limousine oak Cognac casks. Prior to joining Terlato’s stable, the full range was available in around 16 states and Washington, D.C., with the majority of sales coming from the New York, Texas and Illinois markets.

Established last August, Terlato’s Artisan Spirits lineup also includes Don Pancho Origenes rum, Langley’s No. 8 gin, Tigre Blanc vodka and Marnier XO Cognac. The unit is also planning to add a collection of single malt, single cask Scotches to its stable in the near future.

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