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Gruppo Campari Revamps Global Business Units, Names New North America MD

January 8, 2014

Gruppo Campari has announced sweeping changes this morning across its global business, including a switch in executive leadership at its North America unit and a reorganization of several other business regions.

In North America, Gerry Ruvo will transition from his executive role as managing director, effective February 1, to concentrate on his non-executive position as chairman of Campari America and his work as chairman of The Distilled Spirits Council of the United States (DISCUS). Ruvo will also take on a new role as special advisor to the board of Campari parent company Davide Campari – Milano S.p.A. Ruvo will be succeeded as managing director of Campari’s North American business by Jean-Jacques Dubau—pending obtainment of a U.S. visa and work permit—who has led the company’s Italian business for the past four years.

Meanwhile, Campari is creating three new global business units effective April 1. The Southern Europe, Middle East and Africa region will consist of the existing wholly-owned commercial organizations for the Italian, Spanish and Global Travel Retail markets as well as Campari’s third party business in Portugal, France, Southeastern Europe (Greece, Turkey, Romania, Bulgaria, ex-Yugoslavia) and Middle East and Africa. Mauro Caneschi, joining Campari from Heineken February 1, will serve as managing director for the region.

The Northern and Central Europe unit will consist of Campari’s wholly-owned organizations for the German, Austrian, Swiss, Benelux and U.K. markets as well as third-party businesses in Ireland, Poland, Hungary, Czech Republic, Slovakia, Scandinavia and the Baltics. Stefan Jensen, currently managing director, Central Europe, will head that region.

Finally, Campari’s wholly-owned Russian and Ukrainian organizations, as well as third-party businesses in the rest of the CIS markets, will now be grouped as its Eastern Europe unit, led by Cesare Vandini, currently managing director Russia and Ukraine.

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