Daily Archive: April 10, 2014
As Growth Slows, Imported Vodka Marketers Fight Off Rival Categories With Innovation Flurry
As America’s whisk(e)y boom continues and domestic offerings such as New Amsterdam and Tito’s dominate growth in the vodka category, imported vodka’s meteoric rise has slowed considerably. Continue reading →
Posted in News on April 10, 2014Wine Spectator: Merchants Underwhelmed By Bordeaux 2013 Futures Pricing
The Bordeaux 2013 futures campaign gathered momentum with a handful of releases this week. Continue reading →
Posted in News on April 10, 2014RNDC’s Dreeben Named WSWA Chairman
Republic National Distributing Co. (RNDC) partner and board member Alan Dreeben has been named the 2014-2015 chairman of the Wine & Spirits Wholesalers of America (WSWA). Continue reading →
Posted in News on April 10, 2014News Briefs for April 10, 2014
•Diageo is launching a new global marketing campaign for Smirnoff vodka in partnership with digital music service Spotify this month, centered on vodka’s approachability and broad appeal. Continue reading →
Posted in News on April 10, 2014Craft Brewing and Distilling News for April 10, 2014
•California-based Coronado Brewing is replacing its Hoppy Daze spring seasonal with returning entry Frog’s Breath IPA. Continue reading →
Posted in News on April 10, 2014
