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Craft Brewing and Distilling News for April 18, 2014

April 18, 2014

•Healdsburg, California’s Sonoma Cider, launched last November, has signed eight new distribution agreements over the past month, markedly expanding its territory. The company has recently partnered with Hensley & Company in Arizona, Elite Brands in Colorado, Bernick’s in Minnesota and Johnson Brothers in Wisconsin. In California, partnerships were added with Markstein Beverage in Sacramento, Figueroa Mountain Brewery in Santa Barbara, Haralambos Beverage in Los Angeles and Craft Beer Guild in San Diego. The USDA-certified organic cider brand was founded by 20-year wine and cider veteran David Cordtz, his son Robert Cordtz and craft beverage veteran Fred Einstein. Its ciders include The Hatchet, a blend of sweet and tart apple varietals; The Pitchfork, an apple-based cider infused with essence of pear; and The Anvil, a Bourbon-spiked cider.

•Athens, Georgia-based Terrapin Beer Co. is releasing Hi-5 IPA, a new canned offering available year-round. Made with Zythos, Centennial, Amarillo, Simcoe and Citra hops, Hi-5 is a 5.9%-abv IPA positioned between Terrapin’s 4.7%-abv RecreationAle IPA and 7.3%-abv Hopsecutioner IPA. The label marks the second year-round canned offering from Terrapin, following the launch of RecreationAle in cans. Hi-5 will be available in six-packs of 12-ounce cans starting next month. Terrapin, which is minority-owned by MillerCoors, is slated to expand its reach to 13 states by the end of 2014.

•Delaware brewer Dogfish Head is returning to Tennessee, after pulling out of the state in 2011. The craft brewery has partnered with Budweiser of Memphis and Carter Distributing from Chattanooga for the return to those markets. Shipments are expected to arrive within the next few weeks, with the brewery expecting to reach the rest of the state later this year. In 2011, Dogfish Head withdrew from several markets due to an inability to keep up with demand. In addition to Tennessee, it has since returned to Rhode Island and parts of Indiana and Wisconsin, with statewide distribution expected within those markets in the coming months.

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