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Craft Brewing and Distilling News for April 23, 2014

April 23, 2014

•Anheuser-Busch has named Mark Hegedus as president of Blue Point Brewing, effective immediately, reports Brewbound. Hegedus was previously senior director of marketing at fellow A-B craft house Goose Island. Prior to that he was director of sales and marketing for Oregon’s Deschutes. A-B acquired Blue Point, based on Long Island, in February for an undisclosed sum. Blue Point founders Mark Burford and Pete Cotter will stay on as senior advisers at the craft brewer, which sold approximately 60,000 barrels in 2013.

•New Hampshire’s Smuttynose Brewing Co. is replacing its year-round Star Island Single brew with a pair of new lower-alcohol offerings. The new entries—Bouncy House and Vunderbar Pilsner—will join Smuttynose’s year-round stable, following Star Island’s retirement at the end of April. Rolling out by Memorial Day, Bouncy House is a 4.3%-abv IPA, while Vunderbar Pilsner is a 5.1%-abv golden lager expected to launch in June. The two labels join Shoals Pale Ale, Old Brown Dog Ale, Finestkind IPA and Robust Porter in the full-time Smuttynose portfolio. Smuttynose’s footprint currently spans 24 U.S. markets.

•Chico, California’s Sierra Nevada Brewing Co. has revised the “packaged-on” date codes on its year-round and seasonal 12- and 24-ounce bottles and cans. Meant to inform wholesalers, retailers and consumers of the beer’s freshness, the new code will indicate the month/day/year followed by the time of packaging in 24-hour format. If properly stored, Sierra Nevada says its beers can remain fresh for up to 150 days from packaging, although some specialty products—like Bigfoot Barleywine, Narwhal Imperial Stout and the Ovila Abbey Ale Series—can benefit from aging. Last year, the brewery also worked with wholesalers across the country to ensure cold storage throughout the distribution process.

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