Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for April 25, 2014

April 25, 2014

Anheuser-Busch InBev has extended its Shock Top brand with Shock Top Twisted Pretzel Wheat, a new limited edition entry. A Belgian-style unfiltered ale, Twisted Pretzel Wheat is made with wheat, caramel malt, orange peels and pretzel flavoring. The 5.2%-abv entry will be available on draft for a limited time at more than 150 beer festivals nationwide, as well as at special events and select retail locations. Shock Top, whose core portfolio includes its Belgian White, Honey Bourbon Cask Wheat, Apple Wheat and Raspberry Wheat labels, was down 2.6% last year to 7.7 million (2.25-gallon) cases in the U.S., according to Impact Databank.

•Burlington, Vermont-based The Traveler Beer Company has released a new, year-round Shandy—Illusive Traveler. A wheat ale brewed with fresh grapefruit, Illusive Traveler features a citrus aroma. The new, 4.4%-abv entry, which will be available only in bottles, joins The Traveler Beer Company’s flagship Curious Traveler—the brewer’s original wheat ale made with lemon and lime—as well as Time Traveler, a summer seasonal made with fresh strawberry, available through July. Launched in 2012, The Traveler Beer Co. is a craft beer venture from Boston Beer-owned Alchemy & Science.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , , ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :