News Briefs for April 28, 2014
April 28, 2014•Florida-based importer Enovation Brands is re-launching Italian wine brand Luna Di Luna in the U.S. The brand, which features a new, 3-D label and modern packaging design, has also revamped its product portfolio of blended varietal wines. Priced at $9.99 a 750-ml., Luna Di Luna’s updated lineup includes its original Chardonnay-Pinot Grigio blend and Merlot-Cabernet blend in 750-ml. and 1.5-liter formats, as well as a Prosecco D.O.C. in the 750-ml. size. The Luna Di Luna relaunch is being supported by a new marketing campaign entitled “Reach for the Moon,” which will run across consumer promotion, point of sale, print, digital, out-of-home and TV product placement platforms. Part of the Enoitalia SpA wine collection, Luna Di Luna was one of the top-selling Italian imports in the early 2000s, with annual volume of more than 700,000 cases. Since then, though, it has declined sharply.
•Jim Bareuther, former chief operating officer of Brown-Forman, has been named chairman of the board of First Beverage Group, a Los Angeles-based private equity firm that focuses on the drinks industry. Bareuther, who retired from Brown-Forman in 2010 after serving as the company’s COO since 2003, has been a member of First Beverage’s board since 2012.
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