Exclusive news and research on the wine, spirits and beer business

News Briefs for April 29, 2014

April 29, 2014

•Heaven Hill Distilleries’ Burnett’s vodka brand has released a new trio of flavored entries. Rolling out nationwide next month, Burnett’s Ruby Red Grapefruit, Mango Pineapple and Red Berry will be available in 1.75-liter, 1-liter, 750-ml. and 50-ml. formats, priced at around $10.99 a 750-ml. The three additions bring the Burnett’s flavored vodka range to a total of 37 entries. An Impact “Hot Brand,” Burnett’s vodka was up 15% last year, to roughly 2.3 million cases.

•California wine investors Ali and Charles Banks are adding a new Italian Pinot Grigio to their Cultivate wine collection this spring. Double Blind Pinot Grigio is joining Cultivate’s other labels that include Wonderlust, Copa Cabana, The Gambler, Dream Walking and The Feast in the Banks’ Terroir Selections house wine series. Sourced from vineyards in northeastern Italy’s Delle Venezie appellation, Double Blind is available nationally at a price point of $14.99.

•Campari America has unveiled a brunch-inspired campaign in support of its Aperol liqueur brand. Putting the spotlight on the brand’s signature Aperol Spritz cocktail, the push’s primary component is its Aperol Brunch Society and the hiring of four Chief Brunch Officers across New York, San Francisco, Miami and Los Angeles. Consumers can apply for the Brunch Society’s leadership positions by uploading 15-second videos on Instagram, with the job search set to run through May 31. Additionally, the campaign will also include print and online media components. Aperol, which has experienced double-digit growth in the U.S. of late, does around 2.6 million cases globally, according to Impact Databank.

•California’s family-owned B.R. Cohn Winery has appointed industry veteran Misty Roudebush as director of direct to consumer and marketing for its Sonoma Valley winery. Previously, she was in charge of member and guest experience at Foley Family Wine’s Luxury Estates. She has also worked as associate director of consumer marketing for AT&T.

•Panache Beverage Inc. has announced the resignation of president and CEO James Dale, as well as company COO Agata Podedworny and vice president of sales Sjoerd de Jong. Michael Romer, managing director of Panache, has been appointed interim president and CEO. The departures follow a recent strategy review with Panache’s senior secured lender, Consilium Investment Management, which has ended its financial advisory agreement with the drinks group. Despite the changes, Panache is performing “business as usual,” says Romer, with all existing distribution, logistics and sales support remaining in place. The company’s Florida-based distillery, Panache Distillery LLC—led by president Jacob Call—also continues operations, with Panache and Consilium exploring a potential expansion of “bulk sales, distilling and co-packing production capabilities.”

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged : , , , , , , , , , , , , , , , , , ,

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :