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Single-Serve Wine Producer Zipz Goes National, Targets 100,000 Cases For 2014

May 9, 2014

Launched in April 2013, single-serve wine specialists Zipz Wine initially focused distribution on stadiums and other large venues, but as demand for outdoor-friendly, single-serve wines continues to grow, the company’s reach is expanding. Last year, Zipz signed a licensing deal with Fetzer Vineyards, releasing the winery’s Crimson and Quartz blends in Zipz’s signature wine glass-shaped PET packaging. This year, the Zipz single-serve offerings will be in national distribution, and CEO J. Henry Scott expects sales to surpass 100,000 (4.5-liter) cases, including both the company’s own Z Selections label and licensee brands.

Zipz’s own Z Selections brand features four premium California wines, including a Cabernet, Merlot, Chardonnay and Pinot Grigio. Both Z Selections and the Fetzer Zipz range retail for $2.99-$3.99 a 187-ml. Earlier this year, Zipz released an updated package across both ranges, offering a simplified outer sleeve, improved seal and new PET blend which has extended the range’s shelf-life to more than a year—well beyond that of a traditional 187-ml. bottle. The company recently inked a deal with grocery chain Winn-Dixie, which will initially introduce the single-serve offerings to 100 stores this month.

Meanwhile, competition within the single-serve premium wine segment is heating up. New entrants in the 187-ml. segment include Copa di Vino ($35.99 a 12-pack) and Stack Wines ($11.99-$12.99 a four-pack). Stack Wines expanded nationwide last year via a partnership with Shaw-Ross International, and recently announced new packaging that features a see-through outer sleeve revealing four prefilled and presealed stemless, shatterproof wine “glasses” to a pack. E&J Gallo also recently extended its La Marca Prosecco brand with a 187-ml. size retailing at $5.

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