Black Box Adds Pinot Noir, Eyes 4-Million Case MarkMay 19, 2014
Constellation is extending its Black Box wine brand with a new California Pinot Noir offering. Retailing at $24.99 a 3-liter box, the new entry joins 10 other varietals offered by Black Box in 3-liter format (the brand also includes five varietal wines in 500-ml. Tetra Paks).
Constellation says the addition of Pinot Noir to Black Box should help the brand cross 4 million nine-liter cases this year. An Impact “Hot Brand,” Black Box rose 27% to 3.4 million cases last year, and has nearly doubled since 2010. Top competing brand Bota Box, part of DFV Wines’ portfolio, also recently added a Pinot Noir to its stable.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.