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Vintage Wine Estates Adds 300,000 Cases With Canopy Management Acquisition

May 29, 2014

Santa Rosa, California’s Vintage Wine Estates has acquired 300,000-case Napa wine marketer Canopy Management for an undisclosed sum. The deal encompasses all brand licensing and trademarks for the full Canopy portfolio, including the Middle Sister, Monogamy, PromisQous, Purple Cowboy, Wine Sisterhood, Deep Purple, Girl & Dragon and Lady La Femme brands.

Canopy Management founders Terry Wheatley and Brian Wurtz will remain onboard, with Wheatley serving as Vintage Wine’s executive vice president of sales and wholesale marketing and Wurtz leading initial consolidation efforts. Vintage Wines winemaker Nancy Walker, meanwhile, will be taking over all winemaking for the Canopy lineup.

Established in 2008, Canopy Management has been boosted by its fast-growing Middle Sister brand, which rose 5.6% to 236,000 cases in 2013, according to Impact Databank. Vintage Wine Estates president Pat Roney says Canopy’s wines—which are female-targeted and focus largely on the $15-and-under price range—will fill “a vital strategic role” within the Vintage portfolio.

Canopy’s brands join Girard Winery, Clos Pegase Winery, Cosentino Winery, Viansa Winery, Windsor Vineyards, Sonoma Coast Vineyards, Cartlidge & Brown Winery and Ray’s Station in Vintage Wine’s existing stable.

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