Exclusive news and research on the wine, spirits and beer business

News Briefs for June 4, 2014

June 4, 2014

•Campari America has launched a global “Negroni Week” initiative, celebrating its flagship Campari aperitif and the classic Negroni cocktail through a series of on-premise events. Rolling out across 20 countries from June 2-8, the push kicked off in the U.S. earlier this week, with events in key markets like New York City, San Francisco, Los Angeles, Chicago and Portland, among others. Following a long period of stagnation in the U.S., Campari has posted double-digit growth lately, putting it on track to reach 100,000 cases in the U.S. within the next few years. In other Gruppo Campari news, the company has completed its previously announced acquisitions of Canada’s Forty Creek Distillery and Italy’s Averna Group for $182 million and $141 million, respectively.

•U.S. on-premise volume has declined by low single-digits across the drinks sector so far in 2014, although recent weeks have showed some improvement, according to GuestMetrics. On-premise spirits volumes were down 0.5% in the four weeks through May 18, compared with a 1% decline in the year-to-date, while wine volumes slipped 1.4% in the same four weeks and 2.2% in the year-to-date. Beer volumes fell 4.1% over the past four weeks and 4.7% year-to-date.

•The makers of Coravin—the device that allows users to extract wine from a bottle without removing the cork—have halted sales and issued a safety advisory urging people to stop using their Coravin devices for the time being, Wine Spectator reports. The company issued the advisory after it received seven reports of bottles rupturing while the device was extracting wine—in one incident a bottle broke near a customer’s face, cutting their lip and chipping a tooth. All the bottles that ruptured were apparently damaged before a Coravin was used. The company issued an initial warning in February, sharing pertinent information about the kinds of bottle flaws that could cause a problem. Now it has halted sales until it can begin including a neoprene sleeve that fits over bottles and prevents any problems. The company will also send sleeves to existing customers.

•BevMo will open its 152nd store on June 13 in Sacramento. Located at 1700 J Street in the city’s Midtown district, the 12,800-square-foot outpost will be BevMo’s 10th store in the Sacramento area. BevMo has beverage alcohol retail operations across California, Arizona and Washington.

•Aveníu Brands has appointed John Moreau as vice president of national sales. Moreau was most recently vice president of sales at Goelet Wine Estates, and also previously served as senior vice president, sales, at Rémy Cointreau USA. He’ll report directly to Aveníu president Keith LaVine.

•Purity Vodka has appointed Andres Zuniga to the role of vice president, creative and branding. In his new role, Zuniga will be charged with leading all creative direction and marketing communication for the brand, reporting directly to Purity Vodka CEO Andy Glaser. Prior to joining Purity, Zuniga most recently served as group creative director at Colangelo Synergy Marketing. Purity Vodka, produced at Ellinge Castle in southern Sweden, retails at $39.99 a 750-ml. and is currently available across 16 states.

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