Exclusive news and research on the wine, spirits and beer business

News Briefs for June 24, 2014

June 24, 2014

•Proximo Spirits has extended its super-premium Three Olives vodka range with a new Jacked Apple flavor. Combining the flavors of red apple and cinnamon, the new offering joins the English vodka brand’s 24 flavor extensions, which include Chocolate, Grape and Root Beer. Three Olives Jacked Apple will be available nationwide beginning in June in 750-ml., 1-liter and 1.75-liter bottles, at a suggested retail price of $21 a 750-ml.

•Wirtz Beverage has named Maggie Lapcewich senior vice president of commercial strategy & business development, a newly created role, effective July 1. Lapcewich, who most recently served as president of Diageo Canada, will oversee all commercial strategy and integration for the group, working in partnership with Wirtz’s sales and marketing team. Concurrently, Wirtz has appointed Kevin Roberts, formerly senior vice president of Wirtz Beverage Nevada, to the role of senior vice president national sales and marketing. Both Lapcewich and Roberts will report directly to Wirtz Beverage executive vice president Danny Wirtz.

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