Chile’s Epica Enjoys Fast Start In U.S., Adds Argentine Malbec

Chilean wine brand Epica, imported by Shaw-Ross, has gotten off to a quick start since launching in 2012. After initially building a base in key markets with independent accounts, it’s now garnering key listings with major chain players like Whole Foods and Publix, and is adding an Argentine Malbec to its line this summer.

Epica, owned by the VSPT Wine Group which is controlled by Chilean conglomerate Compañía Cervecerías Unidas, is positioned at $10.99 across its range, which includes Cabernet Sauvignon, Sauvignon Blanc and Chardonnay varietals and a red blend. In a partial year on the market in 2012 it depleted 15,000 cases. It followed up with 50% growth last year and is projected at 60,000 cases for 2014.

Shaw-Ross national marketing manager Nick Potter says that goal should be attainable due to Epica’s expanding presence in national and regional chain accounts. Whole Foods is Epica’s largest customer in New York, while Publix has taken on the brand in Florida and Midwest retail chain Meijer is a key partner in that part of the country. The brand currently sells around 60% of volume off-premise, and has also gained a foothold in the by-the-glass area on-premise.

Tagged : Chile, Shaw-Ross International, wine

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