Texas Vodka Deep Eddy Soars To Quarter-Million-Case MarkJune 27, 2014
Austin, Texas’ Deep Eddy Vodka, launched in 2010, rode 300% growth in the first quarter of this year to hit 250,000 cases in the 12 months through May. Now distributed in 48 states, up from 32 at the start of the year, Deep Eddy’s growth has been driven largely by its Ruby Red grapefruit flavor.
The company plans to support further growth by opening a new distillery and tasting room in Dripping Springs, outside Austin, which will allow the brand to produce more than 2 million cases.
In addition to Ruby Red, Deep Eddy’s line includes the core unflavored vodka, as well as a Sweet Tea flavor and a recently released Cranberry extension. Bottled in 50-ml., 750-ml., 1-liter and 1.75-liter sizes, Deep Eddy Vodka retails for about $18.99 a 750-ml.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.