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Oregon’s Union Wine Co. Targets 100,000 Cases, Launches Canned Lineup

July 7, 2014

Founded in 2005, Tualatin, Oregon-based Union Wine Co. is establishing itself as a steadily growing and innovative producer, offering a lineup of premium Pinot Noir, Pinot Gris, Riesling and Chardonnay across more than 40 markets in the U.S. The company has recorded consistent double-digit gains recently and, according to owner and winemaker Ryan Harms, is projecting roughly 75% growth in 2014, to more than 100,000 cases.

Union Wine’s brands include Kings Ridge, priced between $14-$18, and Alchemist, a reserve label that retails at $28 and is limited to around 1,000 cases. The company’s biggest brand is Underwood, which represents around 60% of volume. The Underwood range features a Pinot Noir and Pinot Gris priced at $12 a bottle.

Union Wine is now expanding Underwood with a new canned format, launching 375-ml. cans of both Pinot Noir and Pinot Gris into key U.S. markets. The cans, which are sold individually and retail for $6 each, are currently available in Oregon, California, Hawaii, Illinois, Ohio, Kentucky, New York, New Jersey, Maryland, Virginia and Washington D.C., with additional markets to follow.

Later on this summer, the company plans to further extend its canned wine concept with a stacked two-pack, offering two 375-ml. cans of the same varietal in a single package. Additionally, Union Wine intends to launch a 2014 rosé for next year, slated to join the Underwood lineup in both bottles and cans within the first quarter of 2015.

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