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Pernod Ricard USA Taps Sparkling Wine Trend With Café de Paris Brand

July 10, 2014

Looking to take advantage of the ongoing popularity of imported sparkling wines in the U.S. market, Pernod Ricard is launching two fruit-flavored sparklers under a brand new to the U.S. market, Café de Paris, this month.

The Bordeaux-produced Café de Paris brand—which was established in 1967 and is marketed around the world—will initially include Pomegranate- and Pear-flavored sparkling wines in the U.S. The newcomers are light in alcohol, at 10% abv, and retail at $12.99 a bottle. Pernod says the brand’s “sophisticated ‘Parisian’ personality is directly targeted to the millennial female consumer looking for a more premium option within this category.”

According to Impact Databank, the U.S. imported sparkling wine category increased 5.5% to 6.7 million cases in 2013. Non-Champagne bubblies from France have been among the wines leading that charge, with volume up 28% in the 52 weeks to April, according to Nielsen.

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